Forced Membership!

Uganda Football Coaches Association (UFCA) is a member of the Federation of Uganda Football Associations (FUFA).

UFCA struggled to attract coaches as members so they decided to find a way of having competition regulations amended in their favor to ensure that football coaches involved in FUFA organized tournaments pay membership fees to be granted a practicing license.

Like all decisions that aren’t well thought out, it wasn’t sustainable because the number of coaches licensed to work is far less than the actual number of coaches.

UFCA came up with another idea. They are proposing to ensure that every time a coach has to go for an advanced coaching course, fully paid membership with UFCA will be one of the criteria used to be admitted into the course.

Again another decision that isn’t well thought out. It won’t be sustainable because there’s usually a two-year gap between coaching courses and the majority of coaches drop out of courses.

UFCA has failed to invest time into finding out why they struggle to attract members, they resort to hijacking them into forced membership.

UFCA has failed to take responsibility for low membership numbers, they resort to blaming coaches for lacking solidarity.

WHY IS UFCA STRUGGLING TO ATTRACT MEMBERS?

For any person to be a paid member of any association, they need value in return for what is being paid. It’s that simple.

UFCA offers no value or struggles to offer any meaningful value to its members. If they did that, current members would have a lot of positives to share.

There’s a time I wanted to join UFCA, I was invited for a meeting that started with a debate about drinks, after 45 minutes of the debate, I’d had enough and left football coaches debating about drinks.

It’s almost 10 years since that incident, basing on observations from current UFCA members. I highly doubt I’ve missed anything from UFCA that adds value to me as a football coach.

WHAT SHOULD UFCA DO BETTER?

Corporate governance is the solution for UFCA. UFCA can adopt a system of governance that members use to vote a board of directors that appoints an executive to run the day to day business of the association.

In modern football business, if any football institution is interested in being self-sustainable then it’s imperative to have employees that work full time to think of ways to make the institution better.

Good governance is essential for a football institution to be managed effectively and to demonstrate accountability and transparency.

Values are at the core of good governance, but it is brought to life by leadership, direction, and supervision, by the people who have the right skills and experience for their role.

By adopting principles of good governance, it will benefit UFCA in terms of engaging the trust of all stakeholders.

Good governance will not in itself ensure success, but it should improve UFCA’s management, support its reputation, and most importantly, help secure UFCA’s future and its sustainability.

Example: In Uganda, most coaches aged 30 and above struggle with computer literacy and a low command of the English language that causes language barrier and interpretation issues but those coaches are more than capable of coaching very well.

With a well thought out structure, UFCA would have a technical director that understands the needs of those coaches.

The technical director can draft a syllabus that enables coaches to be trained on how to be computer literate then organize internal coaching courses in a language they understand so that by the time they attend the mandatory English version of the course, it’s a matter of understanding the interpretations.

That’s one of the many problems faced by coaches in Ugandan football, finding solutions to solving problems by coaches would be the kind of value addition any coach needs hence enabling UFCA to attract members.

Over to you at UFCA.

Disclaimer: The writer has nothing against being a UFCA member.

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